Legal

Privacy Policy

Last updated: 16 September 2026

1. Who We Are

VerthScale ("we", "us", "our") is a growth systems agency operated by Joshua Shaibu. We build sales funnels, CRM automation, AI follow-up systems, and conversion websites for service businesses.

If you have any questions about this policy, contact us at: hello@verthscale.com

2. What Information We Collect

We collect information you provide directly when you:

  • Book a strategy call via Calendly — Calendly collects your name, email, and scheduling preferences on our behalf
  • Submit our contact form — we collect the details you provide so we can respond to your enquiry
  • Contact us directly by email or through another professional profile linked from the site

We do not collect payment information directly — any future transactions are handled by third-party processors.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your enquiries and schedule strategy calls
  • Send follow-up communications relevant to your enquiry
  • Improve our services and website

We will never sell your personal data to third parties.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, our legal basis for processing your data is:

  • Legitimate interests — to respond to your enquiry and discuss services you requested information about
  • Consent — where you have opted in to receive communications from us

You have the right to access, correct, or delete your data at any time by contacting us.

5. Third-Party Services

We use the following third-party services that may process your data:

  • Calendly — handles strategy call scheduling. Calendly's own privacy policy applies to data collected through their platform
  • Formspree — securely processes contact-form submissions on our behalf
  • Hostinger — website hosting provider
  • Upwork — may process information if you contact Joshua Shaibu through the linked Upwork profile

Each of these providers operates under their own privacy policies and data processing agreements.

6. Cookies

Our website uses minimal cookies necessary for the site to function. We do not use tracking or advertising cookies. Calendly may set cookies after you follow a booking link to Calendly's platform — this is governed by Calendly's cookie policy.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purpose it was collected for — typically no longer than 2 years from your last interaction with us. You may request deletion of your data at any time.

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion of your data ("right to be forgotten")
  • Withdraw consent at any time
  • Lodge a complaint with your local data protection authority

To exercise any of these rights, email us at hello@verthscale.com.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.